Campbell's Wants to Change Its Name
By Jim Bauer
@porwest (88149)
United States
September 12, 2024 7:32am CST
After 155 years, Campbell Soup Company has proposed a name change to shareholders for the company, and I think in a matter like this, shareholders will embrace it. It's an insignificant thing on the whole and doesn't impact operations or profits or any other aspect of the business.
It's just a name change.
CEO Mark Clouse wants to drop "Soup" from the company name to reflect that Campbell's is a much more diverse company than just its signature soups. And that seems to make sense.
Beyond the iconic red, white and black label soup cans Campbell's is more than well known for, the company is home to other brands like Goldfish, Lance, Snyder's of Hanover, Pepperidge Farm, Swanson, Prego and others.
The Campbell Company, I think, more appropriately fits the company it has become, and I approve of the name change.
15 people like this
16 responses
@lovebuglena (44245)
• Staten Island, New York
13 Sep
I had no idea they own all these companies. Why did they decide to do it now and did not do it before?
2 people like this
@lovebuglena (44245)
• Staten Island, New York
17 Sep
@porwest if it’s more than just soups than it does make sense. Otherwise people will think they are just about soups. I don’t buy canned soup anymore but when I did I bought progressive brand.
2 people like this
@porwest (88149)
• United States
19 Sep
@lovebuglena You mean Progresso. Progressive is an insurance company. 
Progresso is made by General Mills.
Progresso is made by General Mills.1 person likes this
@porwest (88149)
• United States
13 Sep
According to Clouse, the CEO, he basically stated that the company has been on a "transformative journey." He went on to say that, “This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio.”
It simply says, while soups are certainly part of our heritage and beginnings, it's not the only thing we do. Like I said, I think it makes sense.
2 people like this
@BarBaraPrz (46912)
• St. Catharines, Ontario
12 Sep
Whatever... It only says Campbell's Soup on the soup cans. The other products don't even say Campbell's on the label.
1 person likes this
@porwest (88149)
• United States
12 Sep
@BarBaraPrz Right. Exactly. Kind of what I alluded to in my post. Just a name change, nothing more. Doesn't really impact anything.
1 person likes this
@Fleura (30033)
• United Kingdom
22 Sep
@porwest i guess either they don't sell them here, or perhaps under a different name, or else those brands cover things I don't buy. I just looked up 'Prego' brand for example and can see they make a line of pasta sauces, while Snyder's of Hanover seem to make pretzel pieces. I've never seen either of those here and an online search only brings up Amazon or Ebay as potential sources, so presumably imported.
1 person likes this
@dgobucks226 (35391)
•
14 Sep
A smart move and good idea from a marketing standpoint. Although the public will still think of it as a soup company.
1 person likes this
@dgobucks226 (35391)
•
23 Sep
@porwest Good point. So many ballparks and stadiums changing their name affiliation to the highest bidder. At least they didn't change the name of Busch Stadium, lol.
1 person likes this
@porwest (88149)
• United States
24 Sep
@dgobucks226 Gosh. Who knows? One day that may well change. Maybe it will be like Wrigley Field?
1 person likes this
@luisadannointed (5519)
• Philippines
20 Sep
I think that's more sensible, because I think the word "soup" limiting what their brand is actually selling. I think it is a great marketing idea and a great step for the future of the company.
1 person likes this
@RasmaSandra (78947)
• Daytona Beach, Florida
12 Sep
I think for them it is a smart move since they do not only sell soup,
1 person likes this
@LindaOHio (175269)
• United States
13 Sep
I wrote about this; and they are doing what is best for the company. I knew about Goldfish and Prego but not the others. Have a good weekend.
1 person likes this
@JimmyDeen (252)
•
19 Sep
As long as campbell. is still in the name it will be a good idea
1 person likes this
@RevivedWarrior (1753)
• India
15 Sep
It will be interesting to see the name change. And that too after 155 years. Not sure if there was a brand that rebranded after these many years. Guess they would then repackage their logo , colours and even packaging. Perhaps , that could do renew the interest in the products atleast for sometime. Rebranding can do a lot of good if done properly . Plus , it could be perhaps for new business directions and path forward . Not sure , how many would be interested in not seeing the "change" and stick to the old campbell soup label. I was not aware they had other products.
@Marilynda1225 (82442)
• United States
12 Sep
When I heard this on the news and the other brands I was surprised. I knew Campbells was a big company and more than soup but had no idea that they owned Goldfish, Lance, Snyder's of Hanover, Pepperidge Farm, etc. Changing the name makes sense
@Beestring (14404)
• Hong Kong
15 Sep
I just associate Campbell with soups. Don't know they have other products.
