Sorry Fruit of the Loom

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I am never brand loyal, as I have mentioned many times before. For me, it comes down to price most of the time, although as I have also said there are a few exceptions. Nonetheless, Fruit of the Loom socks have been a fair mainstay for me because they essentially did the trick and were always cheaper when I compared prices for other brands. Over the years I have noticed the socks have become thinner and thinner, which wasn't necessarily an issue until now. They have become so thin that they just don't last that long at all anymore, with the heels mostly wearing out and getting holes after a few wears. It's simply no longer economical to buy the Fruit of the Loom socks anymore, and so I will be making a switch. Sorry Fruit of the Loom, but you've lost my business.