Do you shop when there are SALES?

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Everytime I hear of a sale in a department store or mall, I make it a point to pay these stores a visit. I check out what items they have on sale. I check out how much discounts are offered for certain items. If these are items that I really wanted and they are in fact sold at lower prices, I buy. However, there were instances in the past where some items sold which are marked discounted are not really discounted. Like there was this time when I went to a certain department store a week before a sale to look for a gift I could give to a friend who was getting married two weeks after. I saw this set of plates that really looked good. I noted the price so that I could prepare enough money to buy it before the wedding. When the sale was announced, I immediately went to the store and check out how much the plates were. I was hoping it would be cheaper with the discounts they offered. On the shelf where these plates were displayed was a mark which says: 20% discount. So I told myself that I will buy it now because that will save me 20%. When I went to the cashier to pay for the item, she punched the same amount that the plates cost a week before. I had to ask the cashier about my concern and she told me that the price is the discounted price. So I told her that a week before the sale, I already saw the item and that I took note of the price. I told her that with the 20% discount, it should be cheaper. She looked at me with surprise and we had to call the supervisor so that my concern will be addressed. Same thing was said by the supervisor. To cut the long story short, I asked them to cancel my purchase because I believe that I was being cheated. Well, at first, they did not allow my request but later on approved anyway.