Buy The Booze

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Well, not just the booze itself. Buy the companies that make it and sell it. Because one thing people do not do less of when the economy is in the tank and inflation is high is drink. It's a fact. In fact, even during the recent Covid times, with massive unemployment, booze stocks boomed. And they will too now. People drink more when they are broke, you know. Companies to look at? On the beer side of things I continue to think that Anheuser-Busch, or InBev (BUD) is best poised with the most popular brands, including economical ones. On the liquor side I would be most interested in Diageo (DEO) and Constellation Brands (STZ). I actually prefer STZ in this space since it has some great and popular brands and is trading big-time below its true value. If you want to go for something in the malt beverage space, I would pick Boston Beer Company (SAM) which also produces the popular Sam Adams beer. They have brands like Truly, Twisted Tea, Angry Orchard and soon will be making a hard Mountain Dew for Pepsico. Be thirsty, my friends, and please invest responsibly.